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- By Pukekohe Business Association
What began as a high schooler with a copy of Coding for Dummies, and a love for problem-
solving has grown into one of Pukekohe’s top digital agencies.
Matt Reid started Razor on his own, but it wasn’t long before his now-wife Chanelle joined
the journey. Together, they lead a team of nine, crafting sharp websites and delivering real
results for clients across New Zealand and beyond.
At the heart of Razor’s success is the partnership between Matt and Chanelle.
Inspired by the book Rocket Fuel, they’ve found their perfect rhythm – Chanelle drives the vision, while Matt keeps everything running smoothly. Together with the support of their tight-knit team, they’ve built a business that’s not just thriving but also grounded in purpose and people.
Matt’s first hire, Ryan, came on board 11 years ago and is still a key part of the team today.
With staff now in Christchurch and Westgate, Razor stays rooted in Pukekohe while
beginning to make moves into the US market.
In the ever-evolving digital world, Razor keeps ahead: exploring AI tools, tuning into
podcasts, and always learning. But for Matt, the essentials remain unchanged – clean code,
smart strategy, and genuine service.
Supporting others is also a big part of what Matt and Chanelle do. They regularly give to
local charities and also invest in the wider business community through ARN (All Round
Networking).
They credit their growth to coaching from both local mentors and international experts,
through events, online training, and simply staying open to learning along the way.
They’re always looking for ways to level up and challenge themselves- whether that’s through podcasts, online courses, or surrounding themselves with other ambitious business minds.
Their advice? Share what you know, hire good people, and build a business that great talent wants to be part of.
“Opportunity doesn’t have to mean being in a big city. We love Pukekohe – we’re building
something meaningful right here.”
