The Pukekohe Good Guys

• By Pukekohe Business Association

Roughly six months in, Brenda and Jack have well and truly become familiar faces in the Pukekohe town centre as our very own Pukekohe Good Guys!

You’ll spot them out and about most days in their bright green shirts and PBA vests, carrying out their roles as Town Centre Ambassadors and helping keep Pukekohe safe, connected, and welcoming.

“The Good Guys programme is all about being a friendly, visible presence in the town centre,” says Shawna Coleman, general manager of the Pukekohe Business Association.

“Brenda and Jack spend their days checking in with local businesses, reporting maintenance and graffiti issues, supporting events, and being a helpful point of contact on the ground.”

They patrol the Pukekohe Business Improvement District (BID) area daily and are trained in reporting tools such as Snap Send Solve and Auror, while staying in regular contact with the PBA office and local police to support town centre safety.

While you’ll see them around often, Brenda and Jack aren’t security guards. Their role is to observe, report, and connect – focusing on relationships rather than intervention. From stopping in for a quick chat with retailers to lending a hand at events, their presence is part of a wider initiative to enhance safety and wellbeing in the town centre and create a place people feel comfortable spending time in.

The programme is inspired by successful ambassador initiatives in places like Papakura, Manurewa, and Manukau – and it’s great to see that same energy now firmly embedded here in Pukekohe.

So, if you see Brenda and Jack out and about, give them a smile or stop for a yarn!